Content Creation @syddmcl
I’ve been doing content creation for 8+ years, and social media management for 4 years. I specialize in authentic, trend-forward content that builds community and prioritizes outreach.
With experience as a social media manager, content creator, influencer, & influencer outreach manager, I bring both sides of the market together. I love producing relatable, creative content that I am proud of, & that results in success with every campaign!
The content I create as a micro-influencer is largely based on NYC lifestyle, which includes vlogs, food recommendations, diml, ootds, & more. The rest of my content generally falls in the beauty/skincare & fashion niches. My account has 15.3k followers, and 460.7k likes.
Tiktok: @syddmcl
UGC portfolio: https://canva.link/6o4waoyu3yfulqw
These videos feature businesses local to New York City across dining, events, shopping, & experiences. NYC boasts an endless supply of things to do, food to try, and places to shop. The content I create provides the viewer with ideas to save and try themselves.
Click the title of each video to view it in a new tab on Tiktok.
NYC Lifestyle Content.
Shopping the Barbie collection at their new flagship store on 5th Avenue.
Jane Doe’s brunch experience & mimosa flight.
Making a custom scent at Olfactory NYC.
Shopping the Mod Ref sample sale in Soho.
The beauty space was the first I tapped in to. This category spans makeup, skincare, & haircare. Types of content include, first impressions, aesthetic unboxings, makeup routines, ‘get ready with me’s, & more.
Click the title of each video to view it in a new tab on Tiktok.
Beauty Content.
Aesthetic unboxing of Prada pr.
In-store shopping for Gemz shampoo & conditioner at Target.
Finishing touches, using Laka lipliner.
Putting together a skincare routine using Lemon8.