This campaign was designed around the idea of the “Ethical Egg.” Handsome Brook Farms is committed to providing eggs from pasture-raised hens; hens who are treated well, with plenty of space to roam. We wanted to provide the consumer with an authentic connection to the farm and the hens, making it a more viable option to spend the few extra dollars for HBF eggs.
SMCM: Handsome Brook eggs are a high-quality, ethical alternative to cheaper low-quality eggs because of their humane farming conditions.
The objective is to make customers aware of the benefits of Handsome Brook Farms’ eggs in contrast to the cheaper competition.
Handsome Brook Farms
Instagram Carousel Ads.
These carousels give the audience a chance to get to know the hens that provide their favorite eggs. A carousel, ad opposed to one static post, prompts the audience to learn more.
Billboard.
A simple, yet effective graphic, it immediately prompts the viewer to think about the eggs they purchase and wonder, what additives do they consume daily?
Digital Banner Ads.
Shown on the Fresh Thyme website, the banners are a quick call to action, prompting the viewer to learn more about the “Ethical Egg.” The audience on sites like Fresh Thyme already have a higher chance of being willing to spend more money for the best product.