WD-40 is known for the hundreds of problems it can solve.. But what about what it can’t? My partner and I featured solved problems that are realistic to daily life.
For this execution, we targeted men and women ages 20-50 who don’t live with their parents anymore, and aren’t familiar with all of the uses of WD-40.
The objective is to increase awareness in the minds of consumers of how useful WD-40 can be in fixing everyday problems easily.
Partner: Kate Acra
WD-40
Magazine Ad
Featuring the classic WD-40 colors and a straightforward font, the ad doesn’t waste time. Each execution features something WD-40 can and can’t do, which furthers the chance of relatability to a situation. A print ad in Home & Gardens Magazine will reach a lesser focused on demographic of women.
Instagram Carousel
The copy encourages the viewer to scroll, in order to see how the story ends. Think; “Well duh, it won’t build my Deathstar.” A carousel means longer engagement and prompts the audience to choose for themselves if they want to learn more.
Billboard Ad
Strategic placement of the billboard in the areas around baseball stadiums will help relate the situation to the location, and lend a bit of humor to the advertisement.
Transit Ad
The simplicity of this transit ad conveys the point quickly, leaving no questions about the product. Focusing on a use for WD-40 that many may not know, it prompts the viewer to look into what else it can do.
