My group and I designed a full campaign for The Trojan Horse, a local Greek restaurant in Bloomington. We focused the design on vintage signage and wood patterns the restaurant interior features.
The target audience is college age students who have never been to the Trojan Horse, but are looking to try new spots in Bloomington.
Our objective is to increase awareness in non-locals when it comes to authentic Greek cuisine.
The Trojan Horse
Posters/Flyers
A flyer to be handed out outside Sample Gates during Welcome Week, and year-round flyers or posters for use on campus and around town. New students will already be on the hunt for their go-to spot - let’s make it easy for them to find us.
Little 500 Promotions
Water station with custom bottle wraps at the Little 500 event, with a Little 500 themed A-frame sign outside the restaurant. Water bottle wraps include a 10% discount. Little 500 is a long and hectic weekend, and our target will be thirsty and hungry. Might as well be their one stop shop.
In-House Promotions
An updated menu to match the new branding and table tents to promote weekly specials. A more cohesive branding effort will help our audience associate the Trojan Horse with a specific aesthetic: comfortable, authentic, and cozy.
Social Media
Interactive Instagram stories, posts, and an Instagram page refresh. We want new eyes to see a pleasing social presence, and will focus on following a consistent posting schedule with interactive stories to keep the restaurant front of mind.
