For this campaign, we decided to play on Doctor Suess’s “Oh The Places You’ll Go,” to emphasize Darn Tough Socks longevity and versatile wear.
The objective is to raise brand awareness of Darn Tough socks as a sock that is reliable and will be there for you forever.
The target audience is younger people who are moderately active, and are ready to spend a little bit more for better quality socks.
Darn Tough Socks
Magazine Ad
What better way to reach the target than to place a print ad in an installment of Backpacker or Outdoor Magazine.
Instagram Carousel
A carousel gives our audience the feeling of a journey - which we want them to take - in Darn Tough Socks.
Billboard Ad
A billboard strategically placed along walking paths in the city will reach avid outdoorsman and the office types in tandem.
Transit Ad
Placing these advertisements in places where people are already walking - to and from work or on errands - is a good spot to reach our target audience.
