Marketing Coordinator / Arete
As the Marketing Coordinator for Arete, I manage 8 social media accounts, build out at least 5 unique email blasts weekly, which are sent out to 35,000 people, create content, spearhead community management, and build out our content plans in advance.
The gist:
Developed a social media strategy, executed content creation from start to finish.
Raised accounts reached by 107.3% in my first 30 days, and 82.8% in the first 14 days.
Designed and formatted emails that were sent to 50,000 people nationally and accounted for 62% of sales .
Spearheaded influencer outreach, wrote contracts and signed creators, developed content briefs, managed influencers, and managed the entire process from start to finish.
Created and managed meta ads for both local and national reach.
Managed 8 social platforms on a daily basis, using Zoho to manage the content calendar.
Socials:
National Instagram: @aretegoodlife
Asheville Local Instagram: @areteavl
Charlotte Local Instagram: @areteclt
Tiktok: @aretehemp
Youtube: @aretegoodlife
X: @aretehemp
Facebook: @aretehemp
Snapchat: @aretegoodlife
Highlights:
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Came up with the concept around May 4th. (May the fourth be with you.)
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Used this idea to promote the majority of our strains across both luxury and budget collections. Ran during the World Cup 2026.
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Recurring Instagram story posts, that give a more detailed description of specific strains, and includes a link to the product. These are posted once a week.
