If you want an effective, discreet way to stop your roach infestation, you want a Roach Motel.
For this execution, we targeted millennial homeowners with tongue-in-cheek references to the modern dating scene.
The objective is to generate awareness of Roach Motels to consumers seeking an effective way to stop their roach
infestation
Roach Motel
Instagram animated grid post.
A transit ad and/or flyer is the most straightforward way to reach our target audience, many of whom pass by ads like this every day.
The perfect date night bundle. The absurdity of the suggestion reaches our target of younger people who may already be looking for one or more of these items on Amazon.
The Friend Zone print ad can be placed in home magazines, where our target will be drawn in by the relatability to their current situations.